The Penticton Vees of the Western Hockey League prepared for their upcoming match against the Wenatchee Wild from Washington state as anticipation for the Toronto Blue Jays in the World Series grew among fans. Riley Pollock, the team’s communication director, acknowledged the tough choice fans faced between the two sporting events.
To embrace the baseball frenzy, two British Columbia-based WHL teams, including the Penticton Vees, decided to broadcast the World Series game before their own matchups. The Vees planned to screen the game at the South Okanagan Events Centre, followed by a similar event hosted by the Kelowna Rockets for game two.
Pollock mentioned that celebrating the Blue Jays while attracting fans to the hockey games was an obvious decision. Meanwhile, the Vancouver Canadians, the Blue Jays’ minor league farm team, arranged an exclusive viewing party for their loyal supporters, with a public event scheduled for game four.
The B.C. hospitality industry welcomed the World Series as a reprieve from the ongoing strike affecting liquor distribution due to the B.C. public service workers’ strike. Ian Tostenson, President of the British Columbia Restaurant and Foodservices Association, anticipated a significant sales increase during the game, despite the supply chain challenges.
Tostenson highlighted the sense of community that major sports events bring, emphasizing the importance of shared experiences for fans. While the baseball fever had not fully swept the West Coast, he acknowledged the positive impact on businesses and the community spirit generated by such events.

