In 1977, the Toronto Blue Jays became the ninth expansion team to enter Major League Baseball, but initially struggled to gain traction. Seeking to boost the team’s image in 1982, the general manager, Paul Beeston, enlisted songwriter and ad man Jack Lenz to create a theme song, resulting in the creation of “OK Blue Jays.”
Released in 1983, the song gained popularity during the Blue Jays’ World Series appearances in 1992 and 1993, marking the team’s return to the World Series after 32 years. The article features insights from the creators of “OK Blue Jays,” including Jack Lenz, Tony Kosinec, Keith Hampshire, Mike Francis, Barry Keane, and Bernie Finkelstein.
The song’s creation process involved turning the advertising line “OK Blue Jays” into a catchy chant, capturing a lighthearted and nostalgic vibe reminiscent of summer baseball games. The recording session brought together a talented band, including notable musicians like Mike Francis and Barry Keane, alongside jazz pianist Ralph Fraser, known for his work as the Maple Leafs organist at the time.
As the Blue Jays’ success grew, so did the popularity of “OK Blue Jays,” especially during the team’s playoff runs in the mid-80s and back-to-back World Series victories in the early ’90s. Bernie Finkelstein played a key role in promoting the song, leading to a surge in sales and widespread recognition across Canada.
Despite the song’s success, the creators reflect on the modest financial returns it brought, emphasizing the song’s enduring appeal and its connection to the world of baseball. The article concludes with sentiments from the creators expressing pride in their contribution to the culture of the sport and the lasting impact of “OK Blue Jays.”
