The expansion of Arthur Blank’s sports portfolio in Atlanta continues with the recent announcement that the city will host a National Women’s Soccer League franchise.
Blank is the owner of the NFL’s Atlanta Falcons and Major League Soccer’s Atlanta United, both teams playing at Mercedes-Benz Stadium. The new NWSL franchise is scheduled to launch in 2028 and will also call the large downtown venue home.
With this addition, Atlanta will join the NWSL as its 17th team, following the league’s latest expansions that included franchises in Boston and Denver.
“Atlanta is a city that captures the energy, diversity, and ambition essential for the next phase of the NWSL,” stated Commissioner Jessica Berman. “With its enthusiastic fan base and rich sports heritage, Atlanta possesses all the elements to become one of the league’s most vibrant markets.”
As per Tuesday’s announcement, adjustments will be made to Mercedes-Benz Stadium to accommodate the NWSL club, with a spectator capacity set at around 28,000.
The new NWSL team will be managed by Blank’s AMB Sports and Entertainment. Additionally, Blank owns the Atlanta Drive Golf Club, part of the TGL indoor golf league led by Tiger Woods and Rory McIlroy.
Blank’s commitment to women’s professional soccer also encompasses the establishment of a training facility in the city. AMBSE has begun the process of identifying team leadership and selecting a team name.
“We are excited to introduce a National Women’s Soccer League franchise to Atlanta and Georgia, where there are so many dedicated soccer fans,” Blank expressed in a statement. “We anticipate collaborating with the NWSL and fellow club owners to further develop the leading women’s soccer league globally and are devoted to building a top-tier organization both on and off the field.
“Our primary objective is to strive for championships starting in 2028 and to become a point of pride for fans in Atlanta, Georgia, and the league for many years ahead. Our city and state have a strong love for soccer, and I am confident our supporters will welcome this club just as they have embraced Atlanta United.”
